Fractional product lead · London

Building products that matter

I'm Jaspreet, a product and design lead who helps impact-focused teams define, design, and deliver the right products.

What I do

Take the guesswork out of building impactful products.

Define what's worth building

Research

I research to understand your users' needs, the problem space, and identify the insights that determine what to build and how you'll know it's working.

User research
Journey mapping
Usability testing
Analytics

Design a proven product experience

Design

I design the flows, shape the interface, test a prototype with real users, and refine it until it works. Building starts from a design that's proven, not assumed.

User flows
UI design
Information architecture
Prototyping
Dashboards & data viz

Ship a product that delivers

Deliver

I either build it myself with AI tools or lead product management alongside your engineers. You end up with a real product, live and working for your users.

Product strategy & vision
Roadmaps & prioritization
MVPs & internal tools

Selected work

Web design and development for an impact-focused career accelerator

High Impact Professionals

Led the redesign and rebuild of High Impact Professionals' website into a clearer, more compelling expression of its value and impact, to better engage professionals considering a move into high-impact careers.

Research-led modernization of a legacy IT platform

N-able

Adopted a strategic 'Jobs-to-be-Done' approach to lead the modernization of a legacy B2B SaaS product.

Brand performance visualization and analysis tool for Unilever

Unilever

Led the design and development of Unilever's brand-power analysis tool, accelerating access to consumer insights for marketing teams and reducing manual reporting work across markets.

Ways to work

Flexible ways to work, scaled to what you need.

Project-based

START DONE

One-time engagement to deliver a well-defined scope of work with clear timelines and deliverables.

Example projects

Website design and build
Dashboards and reporting
Data visualization
Internal tool / AI automation
AI prototyping

Embedded

MONTH 1 AGREED PERIOD

Continuous engagement with a share of my bandwidth reserved for an agreed period of time.

Example engagements

Continuous discovery and user research
Product strategy and direction
Roadmap and prioritization
Design and delivery across releases
Product analytics and reporting

About me

I'm Jaspreet.

Product and design lead, based in London.
10+ years building for global brands and B2B SaaS.
Problem-first, user-centered, and impact-driven approach to building products.

Working on something that matters?

Get in touch